25
Feb, 2019
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3 Noteworthy Technologies That Were Never Popular

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Sometimes technology just doesn’t take off. The industry might think that it’s a game changer, but the device or product itself may not live up to the hype surrounding it, forever leaving the product to compete with the impossible standards set by the hype. Today, we’re going to look at some of these particular concepts, as well as why we think they simply didn’t fit in with today’s innovation-filled environment.

3D Displays
Remember that craze with the 3D movies? Manufacturers have been trying to keep people excited about 3D technology for a long time, but it has met with little long-term success. Content creators simply can’t commit to a 3D capture or post production process. A significant lack of content, combined with consumers needing a silly pair of 3D glasses and the hardware required by the display, people just preferred to stick to what had been working in the past. High-definition displays can make 2D programming look astounding, and with such a small demand for 3D picture, the technology has been abandoned.

There have been talks about resurrecting the technology through what’s called Home3D. MIT’s Computer Science and Artificial Intelligence Lab (CSAIL) has found a way to emulate the 3D experience without the embarrassing glasses, but without content made for 3D, you shouldn’t expect to see too much support for this technology anytime soon.

Smart Glasses
Smart glasses, like Google Glass, used to be a hot commodity, but they fell off everyone’s radar relatively quickly. While they initially were quite anticipated, there are very few smart glasses manufacturers left today. In 2012, Google Glass was being tested by several celebrities, but in today’s technology industry, there are maybe a handful of smart glasses manufacturers at the most. These companies still don’t have a clear idea of who would be the consumers for smart glasses, but they have learned that when it comes to this particular product, less is more.

One of the nails in the coffin for Google Glass was the invasion of privacy. While users might be able to come to terms with Google tracking what you say, buy, and do online, adding a camera to your glasses was simply too much for just about everyone. It was thought for a time that smart glasses could be a viable alternative to a smartphone, but the technologies behind the device simply haven’t been perfected to the point of proper implementation.

Virtual Reality
While virtual reality might be “available” today, people have been talking about it for upwards of 40 years. Other technologies being developed and discussed in the 1980s, like VHS and audio cassettes, have come and gone, but the idea of virtual reality lingers on. This is despite the fact that practical applications of VR are few and far between.

The primary use for virtual reality–gaming–has turned out to be a major failure so far. While there is some value in giving people the ability to share experiences online through VR, it hasn’t been a priority for developers, creating a similar situation to 3D technology. VR as a technology might not be completely dead in the water yet, but there isn’t much excitement out there for the technology–at least not to the point where it can be transformative (at this moment).

What are some of your favorite technologies that haven’t been as successful as you’d have liked them to be? Let us know in the comments.

17
Aug, 2018
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As Augmented Reality Grows, More Applications Appear

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“Augmented reality” is likely one of those terms that you’ve heard before, but that’s more or less your experience with it. However, A.R. has likely been a bigger influence than you may have imagined – especially with the prevalence of smartphones being what it is. Let’s examine augmented reality and how it might be used later on.

Modern A.R.
As we have inferred already, the smartphone has been instrumental in bringing augmented reality to the masses. In A.R. applications, the camera is used to capture the likeness of the user’s surroundings, while a virtual overlay is added for the user to interact with. This overlay incorporates stimulus from the Internet, the captured surroundings, and the user’s activity all at once.

This technology has been leveraged by developers to try to develop apps, some for fun, and some that are more practical. There have been plenty of examples of each thus far. Augment, the furniture application, allows users to “test-drive” a model in the environment it will be used in, which is much easier than buying said furniture only to return it when it clashes with the base molding. As for entertainment, one only has to look at the success of the Pokémon Go app. There are even browsers, like Argon4, which incorporate A.R.

What May Be Coming Next
Admittedly, not much has been developed completely just yet, but that hasn’t made A.R. any less promising. For example, imagine how much easier tutorials could become for particular tasks if A.R. was leveraged. Any task that can be broken into steps could be developed into an A.R. walkthrough.

Take auto maintenance. Most people spend significant amounts of money keeping their engine tuned up and their vehicle road-worthy by bringing it to an auto shop. While some issues are certainly better resolved by the likes of a professional, some fixes are very doable for a novice – assuming they had a comprehensive, step-by-step guide to show them how to do it right. An augmented reality application could be that guide, teaching these novices how to change their oil or replace a spark plug. We may see these kinds of apps change the way that schools teach their students, allowing lessons to be learned conceptually and practically.

Of course, more is also being developed now:

  • eCommerce: Using digital overlays, real-time and lifelike shopping experiences can be developed, boosting consumer satisfaction.
  • Gaming: Pokémon Go was just the beginning. A.R. has proved that video games and gamification can not only get people out of the house, they can get them interacting with other people, forming stronger communities.
  • Marketing: By incorporating A.R. into the consumer’s experience, marketers can add additional impressions and make their efforts more impactful.

While A.R. may not be everywhere just yet, we wouldn’t be too shocked if it started to pop up in more places sooner than later – and if it doesn’t, we’ll focus on making sure you get the best use out of whatever does. If you’re interested in hearing more about any of the services or technologies that we at NuTech Services are familiar with, give us a call at 810.230.9455.