Digital Signage Archives - NuTech Services LLC

Apr, 2022

A Digital Signage Revamp Can Change Your Business’ Optics

Have you ever considered why the VoIP auto attendant feature is so valuable? When a person is greeted with directions that make their journey easier, it typically improves their general opinion of your business. The VoIP auto attendant feature helps guide you through their telephone system. Now, have you ever been to a place where you walk in and you are confused where to go and it takes a while to navigate because of the lack of predominant signage? Like the auto attendant, digital signage platforms can help guide your visitors and you may be surprised about how affordable they can be and the additional value these systems provide to a growing number of businesses.

What is Digital Signage?

They are just digital displays that provide customers, visitors, and patients information. It’s that simple. It’s the menu behind the counter at McDonald’s and the LED billboards you see on any major interstate highway. When you want to get a message out, digital signs are the best method. There are several reasons why digital signage is a great investment for any business to make. Let’s take a look at how they can fit into different types of businesses.

Retail

For the retail business, digital signs can be a major benefit. They not only can fuel customer’s purchasing decisions, they can also enhance the amount of foot traffic a business sees, a benefit that can do a lot to justify the admittedly substantial capital costs that come with deploying a comprehensive digital signage system. Digital signs can be placed throughout a retail location to function in different manners. A sign near the entrance can provide information about promotions or sales you have. The ability to broadcast different types of content can also function to provide information to customers that help direct customer to specific products and enhance their experience.

Healthcare

No industry has brick and mortar locations more intimidating to visitors than the healthcare industry. With so many rooms and different functions inside a hospital or other healthcare building having signs that direct people to the place they need to be is imperative. With digital signs, a healthcare facility can not only direct visitors to where they need to go, they can broadcast changes of service, patient check-in information, and provide a digital interface for healthcare professionals to use inside patient rooms. It’s been proven that digital signs are more noticeable than traditional signs and can function as a major benefit for patients and visitors alike.

The Modern Office

For many businesses, keeping their staff apprised of all the most current organizational information is difficult. The more employees know, the better they can do their jobs. Many businesses have moved to placing digital sign solutions inside the common areas of their business to keep employees informed and engaged with the business.

The investment in digital signage is in the hardware (TVs or monitors) and the cabling to install these systems in the most effective places inside your business. The computing hardware and software to run a full-scale digital signage system is affordable, and with digital signage software solutions hosted in the cloud, the additional capital costs can be shifted to an operating expense.

Digital signage is a technology system that many businesses may not consider imperative, but businesses that roll out a comprehensive digital signage system have found that they can increase revenue by as much as 33 percent and reduce the amount of money they spend on traditional signage.

If you would like to talk to one of our technology professionals about upgrading your business’ look, feel, and function with digital signs, give NuTech Services a call today at 810.230.9455.

Jul, 2019

Tip of the Week: Using Digital Signage

Businesses often utilize signage to direct visitors to specific points of interest in their offices, but with the advent of digital technologies, the potential for digital signage is nearly endless. If leveraged properly, these displays can be used to provide key insights into operations, as well as notify employees and visitors of important information.

When we say digital signage, what we mean is having digital displays in your office. You may have seen them out and about in other locations, such as fast food restaurants using monitors as menu boards. In essence, digital signage solutions give your business the opportunity to broadcast content to screens around your office for a variety of reasons, and they are great opportunities to make your workplace a more dynamic experience as a whole.

Showcase Important Information or Statistics

Sometimes you need your employees to see announcements, but you want to make the information known in a more public location. Otherwise, you can use it to display statistics, like the number of sales or a countdown to a certain date or time. Either way, digital signage can be used to keep your staff informed.

Digital signage is also helpful for navigating the office. You can have signs indicating where important locations, like a conference room or bathroom, are located.

Display Upcoming Dates and Events

All businesses have deadlines of some sort, and digital signage is a perfect way to broadcast it to your entire office… or at least the locations where digital signage is used. It’s an easy, supplemental way of drawing attention to certain times, dates, or events that are arriving in the future.

Monitor Goals More Effectively

Digital signage can help your organization keep its employees accountable through the display of goals and key performance indicators. You might even be able to foster some healthy competition between your organization’s employees, as their performance will be displayed in an easy-to-understand format.

Does your business need assistance with setting up or acquiring resources for digital signage? NuTech Services can equip you with all the assets you need to make effective use of digital signage. To learn more about what we can do for your business, reach out to us at 810.230.9455.

Feb, 2019

3 Ways Digital Signage Pays Off

With so many new devices and strategies to use in the workplace, it should come as no surprise that even your office’s signage can receive a major facelift from IT. Digital signage in itself offers the chance for a business to use displays in innovative ways. Here are a few reasons why you should consider it for your office.

It Gets the Job Done
You can’t share information about your goods, services, or business if you can’t get the consumer’s attention. Digital signage has the potential to outperform other traditional media types to catch the viewer’s attention. If you don’t have enough room for all of the displays you want to share, digital signage might be able to help you better capture the message you want the viewer to walk away with.

It Makes Your Audience More Patient
If you find yourself at a loss for words, you can instead let the digital signage do the talking in certain cases. In other words, if you have a lot to get done but not a lot of time, you can use your digital signage to distract your audience long enough to enact what you need to accomplish. This is especially true in customer-facing establishments. After all, everyone appreciates something to look at while they’re waiting.

It’s More Affordable
Digital signage might require a significant up-front investment, but it saves you money in the long term thanks to its ability to change to anything you want your sign to say. There are minimal costs of upkeep related to digital signage, with the only real one being the occasional software update and the image it will display. You’ll save not just money, but spacial costs associated with the signs. Your solution will pay for itself in the long run.

You don’t even need a special display of any kind–just a simple television with the right inputs will work the way you need it to. If you’re looking to get started with digital signage, NuTech Services can help. To learn more, reach out to us at 810.230.9455.